2024-05-25 03:17 阅读次数:

本文摘要:On Monday, Sony sold its online gaming division to New York investment management firm Columbus Nova for an undisclosed sum. The game publisher that was once known as Sony Online Entertainment—SOE to game-industry insiders—is now operating


On Monday, Sony sold its online gaming division to New York investment management firm Columbus Nova for an undisclosed sum. The game publisher that was once known as Sony Online Entertainment—SOE to game-industry insiders—is now operating under the name Daybreak Game Company. John Smedley, its president, will remain and its development teams will be kept intact.本周一,索尼将其网络游戏部门卖给了纽约一家取名为Columbus Nova的投资管理公司,交易金额未透露。索尼在线娱乐公司(SOE)现更名为黎明游戏公司。该公司总裁约翰o史沫特莱将之后复职,其研发团队也将保有不一动。

Why would Sony SNE 10.90% ditch its in-house game maker? Because it’s no longer a strategic asset for Sony, according to Wedbush Securities analyst Michael Pachter. The company, which launched in 1996 as part of Sony’s 989 Studios, was built to develop and run subscription-based massively multiplayer online, or MMO, games. In recent years, the online video game industry has transitioned to a free-to-play business model requiring game makers to give the games away and generate revenue through in-game micro-transactions. Few game publishers outside of Activision Blizzard ATVI -0.65% with itsWorld of Warcraft franchise have been able to maintain a subscription model with all the free online competition.索尼为什么要舍弃自家的游戏研发部门?韦德布什证券公司分析师迈克尔o帕切指出,对于索尼来说,它早已仍然是一笔战略资产。这家公司正式成立于1996年,是索尼旗下989家工作室的一份子,主要研发和运营大型多玩家在线游戏(MMO)。近年来,在线视频游戏行业早已过渡到一种免费的业务模式,游戏开发商必须再行给玩家免费获取游戏,然后通过游戏内的各种小交易来盈利。除了暴雪公司出品的《魔兽世界》之外,很少有其他游戏制作商需要在众多免费网泛舟的清剿中之后维系采购模式。

“Unfortunately, free-to-play is growing most rapidly on phones and tablets, and SOE wasn’t there because those aren’t really core Sony products,” Pachter says. “SOE didn’t support any of Sony’s consumer electronics businesses, so it was easy to sell.”帕切回应:“意外的是,免费电子货币模式在智能手机和平板电脑上快速增长得最慢,而SOE并没转入移动领域,因为这类游戏算不上是索尼的核心产品。SOE对索尼的任何消费电子业务都形不成反对,所以它很更容易被变卖。”Pachter believes that Sony was approached by Columbus Nova, which has over $15 billion of assets through its own funds and affiliated portfolio companies, without it having to shop around the business. Sony likely got a fair amount for the division, he adds, though none of the analysts interviewed by Fortune for this story were able to provide even a ballpark figure for the price that Columbus Nova may have paid. All of the analysts agreed, however, that the additional cash will help Sony increase its investment in higher priority areas of the company.帕切坚信,应当是Columbus Nova公司主动联系索尼,接洽这笔并购业务。这家投资管理公司通过旗下的基金和投资的企业,总共掌控着150亿美元的资产。

他还指出,索尼很有可能买了一个好价钱,但《财富》记者专访的几位分析师都无法获取这笔交易的大体价格。但所有分析师都指出,这笔钱将有助索尼增大向公司内部其它更加最重要领域的投资。The sale of SOE does not remove Sony from the online games business entirely. Though the division represented a large portion of Sony’s online revenue, the company remains active in digital goods through its PlayStation 4 console, says EEDAR analyst Sartori Bernbeck.EEDAR公司分析师萨尔多里o伯恩贝克回应,变卖SOE并不等于索尼完全退出网络游戏业务。

虽然该公司贡献了索尼在线业务相当大的一部分收益,但它的活跃范围也仅限于索尼的PlayStation 4游戏机。“It’s likely that this move illustrates Sony’s focus on doubling down on its effort to promote and grow its first party platforms as a primary concern over continuing PC development,” Bernbeck says. “We at EEDAR expect Sony to continue to grow and develop their digital and online efforts on first party platforms with continued titles that take advantage of online services and new business models such as free-to-play games.”“已完成这笔交易后,索尼很有可能将以更大的力度推展和发展它的第一方平台,对其推崇程度难道将多达扩展PC业务,” 伯恩贝克说道。

“我们EEDAR公司指出,索尼将之后在其第一平台上发展数码和在线业务,并利用免费电子货币等在线服务和新的业务模式之后发售新游戏。”At an event in Las Vegas in December, Sony’s internal San Diego Studios debuted its first free-to-play game, Kill Strain, which pits teams of five verses two verses five players in shooting action. Sony plans to announce other free games at the E3 trade show in Los Angeles in June.去年12月,在拉斯维加斯的一场活动上,索尼旗下的圣地亚哥工作室发售它的首款免费电子货币游戏《Kill Strain》,这是一款“5V2V5”的多人对战射击游戏。

索尼还计划在今年六月的洛杉矶E3展览上之后发售其它免费游戏。The sale of SOE this month echoes another strategic divestment from a year ago: the sale of Sony’s Vaio PC business to investment fund Japan Industrial Partners. In that deal, Sony sought to move away from the declining PC business and toward the booming smartphone and tablet business. Sony Online Entertainment showed its corporate parent that it could make successful games—DC Universe Online, Planetside 2—for the PlayStation 4 and not just the PC. Now it can follow that blueprint on its own.索尼本月变卖SOE,与一年前的另一次资产挤压遥相呼应:一年前,索尼将Vaio电脑业务卖给了投资基金日本产业合作伙伴公司。

通过这笔交易,索尼挣脱了江河日下的PC业务,迈向了蓬勃发展的智能手机和平板电脑市场。SOE公司早已向索尼展出了它有能力为PlayStation 4和PC平台制作顺利的游戏产品,比如《DC漫画英雄在线》、《星际2》等等。现在,它不能独立国家找寻自己的梦想了。